Sponsorship

At British Dressage (BD), we pride ourselves on providing a professional service to our sponsors and an excellent return on their investment. Sponsorship packages start from as little as £2,000 and are tailored to individual marketing campaigns.

BD enjoys strong corporate support from sponsors who often develop a long and profitable association with us.

Jim Lindsay, corporate events manager of former sponsor Mercedes-Benz, says:

“Mercedes-Benz's sponsorship of the National Dressage Championships worked extremely well. We received good feedback  and have established excellent relationships, which we will continue on a local basis through our retailers.

"We always expand our reach to new customer groups, taking into consideration our product portfolio and marketing budget, which could well result with a move back into equine activities in the future.”

The demographic profile of BD members is 80% A/B/C1 with a high expendable income. The Olympic sport of dressage has an image associated with glamour, elegance, style, perfectionism and prestige.

We provide:

• Sponsorship packages starting from as little as £2,000
• The opportunity to target an affluent audience
• Access to quality hospitality
• Exceptional value for money and return on investment
• Competitions which are pro-am; even at small shows, world-class riders compete against amateurs
• Free editorial in British Dressage Magazine, which is a bi-monthly publication packed with news and features sent to all BD members
• The chance to form a close association with the sport to raise brand awareness, customer loyalty and increase market share
• A link to our sponsors’ websites
• Year-round benefits and exposure

Contact sponsorship manager Maggie Jackman (tel: 01993 832602) for a sponsorship pack and to discuss sponsorship opportunities in more detail.