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Website is essential, regular viewing for all dressage enthusiasts.

The BD marketing team bring the latest news from around the world to the site as it breaks. Every page is filled with vital information for the dressage competitor. Hits per month are at a record high as you can now use the website to join, register horses, buy test sheets, check the rules, find a trainer, download entry forms and browse through the show schedules. Riders can even buy a new horse through the classified section.

To arrange a display ad, which start from as little as £100 per month, call Maggie Jackman (tel: 01608 676180) or email



British Dressage magazine

British Dressage magazine is the only way to reach all 16,000 plus fully affiliated members of BD 8 times a year and is highly targeted towards a very specific, high yielding section of the equestrian market.

Every issue carries a wealth of features and articles to ensure that our readers are well informed with news from HQ and our various championships. 

An integral part of each issue is the comprehensive schedule listings for the various club events across the country, BD members value this information highly and it is a key part of planning competition entry each month.

British Dressage is the only dedicated dressage magazine in the UK.

If you would like to discuss advertising opportunities in the publication please contact James Hanson at Fellows Media on 01242 259 249 or via email on




At British Dressage (BD), we pride ourselves on providing a professional service to our sponsors and an excellent return on their investment. Sponsorship packages start from £5, 000 for championships and are tailored to individual marketing campaigns.

BD enjoys strong corporate support from sponsors who often develop a long and profitable association with us.

Jim Lindsay, corporate events manager of former sponsor Mercedes-Benz, says:

“Mercedes-Benz's sponsorship of the National Dressage Championships worked extremely well. We received good feedback and have established excellent relationships, which we will continue on a local basis through our retailers.

"We always expand our reach to new customer groups, taking into consideration our product portfolio and marketing budget, which could well result with a move back into equine activities in the future.”

The demographic profile of BD members is 80% A/B/C1 with a high expendable income.

The Olympic sport of dressage has an image associated with glamour, elegance, style, perfectionism and prestige.

We provide:

  • Sponsorship packages starting from £5,000 for championship sponsorship
  • The opportunity to target an affluent audience
  • Access to quality hospitality
  • Exceptional value for money and return on investment
  • Competitions which are pro-am; even at small shows, world-class riders compete against amateurs
  • Free editorial in British Dressage Magazine, which is a bi-monthly publication packed with news and features sent to all BD members
  • The chance to form a close association with the sport to raise brand awareness, customer loyalty and increase market share
  • A link to our sponsors’ websites
  • Year-round benefits and exposure

Contact sponsorship manager Maggie Jackman (tel: 01608 676180) for a sponsorship pack and to discuss sponsorship opportunities in more detail.