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Founding Official Partner unveiled

last updated on February 11, 2016 16:24

Founding Official Partner unveiled

British Dressage (BD) is extremely proud to announce Shearwater Insurance Services Limited as its first ever ‘Official Partner’. The Shearwater and British Dressage brands have long been associated together in client, customer and sponsor arrangements and the new agreement takes the relationship to a new dimension. In a three year deal, Shearwater’s involvement includes status as our official supplier of member insurances, sponsorship of the ever-popular Dressage Young Horse Championships and exclusive insurance marketing opportunities in the sport as a tier one sponsor.

"Shearwater Insurance is thrilled to announce that they’re now an official partner of British Dressage. We’ve had a great relationship with them over the years supporting the Shearwater British Dressage Young Horse series, so it’s fantastic that we’re able to further this partnership. As a company, we look to support a variety of equestrian disciplines and help to push them, along with other organisations, into the limelight they deserve. We look forward to working with British Dressage throughout 2016 and into the future," said Shearwater founder and Managing Director Jeremy Lawton.

The partnership will give Shearwater year-round sales and marketing opportunities across all of BD’s activity, a closer alignment with BD and our members, allow them to use the title ‘Official Partner’ and targeted campaigns within BD’s communication outlets.

And already they’re making excellent use of the agreement. As official supplier of insurances for BD, Shearwater covers all members for personal public liability and personal accident insurance; essential cover for all equestrians. To celebrate their new standing, Shearwater has offered all members a 10% discount on their comprehensive range of equestrian insurances. They’ve also set up a dedicated BD phone line to help the team better respond to issues, questions and quotes.

The signing is one of the first new initiatives from BD’s Commercial Manager, Jo Aldridge, who joined in September last year. An integral part of BD’s wider commercial strategy is to establish a small, select family of official partners from the equestrian and professional services sectors. Jo commented; “It’s great to have Shearwater on board and fitting that such an involved sponsor has become our inaugural partner. Oliver and the team have brought great vision to the relationship and we’re looking forward to building and developing this further. With dressage’s success on the international stage and Rio just around the corner, we’re hoping that more top names will join our dressage family in the coming months. If any other companies out there are looking to align themselves with a rapidly growing membership organisation and Olympic / Paralympic sport, I’d love to hear from them!”