Land Rover becomes official vehicle supplier to BD, BS and BE

  • Written By: British Dressage
  • Published: Mon, 12 Feb 2018 17:33 GMT

British Dressage, British Eventing and British Showjumping are delighted to announce a new partnership with iconic British automotive brand, Land Rover. This alignment sees them become the Official Vehicle Supplier to the three governing bodies of the Olympic equestrian sports.

Land Rover has been at the heart of equestrian sport for over 30 years and has become synonymous with the equestrian community and its enduring lifestyle. The partnership includes the supply of six Land Rover Discovery Sport vehicles which will be used as team support vehicles for major championships as well as day-to-day operations.

Scott Dicken, Jaguar Land Rover UK Marketing Director, said: “Land Rover is proud to support the national governing bodies of the Olympic and Paralympic equestrian disciplines. Supporting British Dressage, British Eventing and British Showjumping with three highly capable Discovery Sports will aid the development of our home-grown riders whatever the weather and whatever the terrain.”

Jason Brautigam, Chief Executive for British Dressage, added “We are delighted to welcome Land Rover on board as the Official Vehicle Supplier to British Dressage.  Supporters will be able to see the branded Discovery Sport vehicles out and about at our high profile national events and championships, as well as international shows supporting our Under 21 teams.  We’re thoroughly looking forward to building on this exciting partnership with Land Rover as it’s such a great brand association for our sport.”

David Holmes, British Eventing Chief Executive, continued; “British Eventing is very happy to welcome Land Rover on board as Official Vehicle Supplier – the logistical support will be invaluable to our staff, volunteers and youth teams. The iconic Land Rover brand has been synonymous with eventing and equestrian sport for many years and we look forward to working with Land Rover through this exciting partnership.” 

Iain Graham, Chief Executive for British Showjumping, said: “Land Rover has been a significant supporter of equestrian sport for many years and we are pleased to welcome them on board as British Showjumping’s Official Vehicle Supplier. The Land Rover brand is a great fit for the Olympic Disciplines and the vehicles will certainly be an asset to our organisation.”


Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true ‘breadth of capability’ across the model range. Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world's SUV sectors, with 80 per cent of this model range exported to over 100 countries. For more information, visit