News

New British Dressage clothing range now available

  • Written By: British Dressage
  • Published: Fri, 09 Jul 2021 09:40 GMT

Following the launch of the new British Dressage brand identity earlier this year, we’re excited to reveal our brand new clothing collection, which is now available to buy online!

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Launched at the NAF Five Star Winter Championships last week, this new range includes supporter wear, regional clothing and a lifestyle selection, offering a variety of different options for everyone.

The supporters’ range will have you ready for a summer of flying the GB flag and cheering on our international teams from home.  In our iconic red, white and blue brand colours, with the new contemporary British Dressage logo included on all pieces, we've created a collection ready for you to wear both in and out of the saddle.

Our staple polo shirts and softshell jackets are the perfect choice for wearing at home, at training and beyond, whilst the v-neck sweaters and padded gilets offer a smart, signature look for wearing over stock shirts and with white breeches, for warming up at BD shows. We've carefully selected options for women, men and children, so everyone can show their support for British Dressage in 2021.

Designed for relaxing away from the arena, we've also developed a lifestyle range to meet the needs of the equestrian's casual wardrobe.  You can choose from a selection of easy t-shirts, comfortable sweatshirts and hoodies, and summer ready sleeveless pieces, made from soft organic cotton and brushed fleece.

To produce the new BD clothing collection, we have teamed up with Kinect International, who are no strangers to providing clothing solutions for sport organisations and governing bodies, having worked with British Showjumping, British Canoeing and Badminton England, as well as many other companies outside of the sporting world.

On the exciting new launch, British Dressage Chief Executive Jason Brautigam said; “We’re thrilled to be launching a new clothing range for our members and all other dressage enthusiasts that compliments the new British Dressage brand.  This summer is an exciting time for us as we watch our top athletes take centre stage internationally and we think this is the perfect way to show our support.

“Following an extensive tender process, we awarded the contract to Kinect as a result of their experience and knowledge in providing good quality, affordable clothing to similar sporting organisations.  The technology Kinect have invested in, in terms of their online ordering process and their back of house systems, gave us confidence that that our clothing range will be produced and fulfilled in a way that meets our members’ expectations.”

The full collection can be found at shop.britishdressage.co.uk and we will continue to build on the range of clothing available throughout the rest of the year.